Search Engine Marketing
What is Search Engine Marketing (SEM)?
Search Engine Marketing or SEM is a way websites can be made more visible to search engines like Google, Yahoo, Bing, and others. The goal is to ensure that the most relevant content is delivered to the end-user based on specified search parameters. SEM can be done organically or through paid advertising.
What is Search Engine Optimization?
Search Engine Optimization or SEO is a key element of SEM that focuses on the copy and code of a webpage. Each webpage should have its own unique copy and code