Dave is an experienced digital transformational professional who is highly skilled in product development, marketing, and management. He has over 17 years’ experience in executing marketing strategy, product development and product marketing for Verizon Communications, a $100B telecommunications company.
At Verizon, Dave pioneered the design, deployment, marketing, and launch of Verizon Visual 411, a digital, omnichannel, sophisticated software-based local search application deployed across TVs, mobile phones/apps (Android, iOS, etc.), desktop PCs, and Tablets (Patent: US 9,374,461 B2).
A results-driven marketer, Dave has digitally marketed products through local search, website optimization, mobile marketing, SMS, display ads, in-app ads, banner advertising, social media, and email.
Dave’s is experienced with Search Engine Marketing and Optimization, Pay-per-click Advertising, Business Keywords, Website Usability, Link Building, Website Copywriting, Email Marketing, Social Media and Brand Management. He has also launched and managed applications for mobile phones/tablets (iOS, Android), desktop PCs and Smart TVs.
Dave is a Certified Search Engine Marketer (SEM) and a graduate of Search Engine College. Dave is also a professor and teaches Search Engine Marketing and Digital Brand Management at Collin College in Frisco and Plano, TX.
Dave holds an MBA with a concentration in Information Systems/Application Development from the University of Dallas, an MS in Aviation Safety from the University of Central Missouri and a BA from the College of Charleston. He is a graduate of the Business Excellence Program from the HAAS School of Business at the University of California, Berkeley.