About Dave Lobo -Digital Marketer

Social - Local - Mobile - Email - Search Engine Marketing

Dave is an experienced digital transformational professional who is highly skilled in product development, marketing, and management. He has over 20 years’ experience in executing marketing strategy across the enterprise and small business segment.

At Verizon, Dave pioneered the design, deployment, marketing, and launch of Verizon Visual 411, a digital, omnichannel, sophisticated software-based local search application deployed across TVs, mobile phones/apps (Android, iOS, etc.), desktop PCs, and Tablets (Patent: US 9,374,461 B2).

Dave has extensive experience with Search Engine Marketing and Optimization, Pay-per-click Advertising, Business Keywords, Website Usability, Link Building, Website Copywriting,  Email Marketing, Mobile Marketing, Social Media and Brand Management. He has also launched and managed applications for mobile phones/tablets (iOS, Android), desktop PCs and Smart TVs.

Dave has been a speaker at the Plano Chamber of Commerce and the Frisco Chamber of Commerce. He also assists existing businesses and start-ups with Digital Marketing and Strategy.

Dave is a Certified Search Engine Marketer (SEM) and a graduate of Search Engine College.  Dave is also a professor and teaches Search Engine Marketing and Digital Brand Management at Collin College in Frisco and Plano, TX.

Dave holds an MBA with a concentration in Information Systems/Application Development from the University of Dallas, an MS in Aviation Safety from the University of Central Missouri and a BA from the College of Charleston. He is a graduate of the Business Excellence Program from the Haas School of Business at the University of California, Berkeley.